Demo Link : https://wpml.org/documentation/getting-started-guide/media-translation/
Summary from Demo
WPML Media Translation allows you to show different images for content in different languages and translate the meta texts of those images.
For example if you have a post about road trips you may want to use different images for your British audience and French audience since they drive on different sides of the car.
English Translation
French Translation
Please note: Media Translation does not translate text that appears in images. If you are looking for how to translate the text content in images check out projects like Google Image Translation and ImageTranslate.
If you have a Multilingual CMS or Agency account you can download the Media Translation add-on from the Downloads page and install it on your site.
You can also activate Media Translation either in the setup wizard when setting up your site for the first time or by going to Plugins → Add New and then to the Commercial tab.
Once activated you can access Media Translation by going to WPML → Media Translation.
When you need to show images with content that you translated using WPML’s Translation Management you should never edit that content manually using the WordPress post editor. If you do your edits will be lost the next time you update this content using Translation Management.
Instead follow these steps to “translate” your images and media:
WordPress makes a copy of the image captions and title texts when you insert images into content. You can translate these texts when you translate the rest of your page in the Advanced Translation Editor.
The texts that you translate in WPML → Media Translation belong to the attachments. You see these translated texts when you create image galleries or load the images using other methods.
The options for translating media can be found at the bottom of the WPML → Settings page.
WPML Media Translation doesn’t duplicate any files on your site. Duplication here means that new entries are created in the database with your translated image captions titles meta text and other information.
You can set options how to translate:
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